How to Tell a Better Story

One of the best ways to make an impact is to tell a compelling story.  Whether you’re sharing the gospel, selling shoes online, or raising money to dig wells in underdeveloped countries, having a compelling story will always go in your favor.

I found a really great article about this at You can read the whole article “7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content” here.

One of my favorite ways to develop a compelling story is to use “The Story Spine” formula created by professional playwright and improvisor Kenn Adams. Over the years, Pixar has won countless awards by using this formula, including 13 Academy Awards, 9 Golden Globes, and 11 Grammys.

The Story Spine - Pixar Marketing Skills

Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

They encouraged readers to practice this formula for telling their own stories and gave an example with their own mockup by using Nike.

Give this a shot with using something from your own experience or imagination.

“The Story Spine is not the story, it’s the spine. It’s nothing but the bare-boned structure upon which the story is built. And, that’s what makes it such a powerful tool.” Kenn Adams

It’s up to you to fill in all the details of your own story. Happy writing!

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